A Bachelor of Science (BS) in Marketing from University of Houston-Clear Lake's College
of Business will open career opportunities for you in areas such as advertising, event
management, marketing management and research, sales, trade show management, public
relations, social media, and digital marketing.
As a student in the program you will:
- Discover the science and art of marketing strategy
- Discover the fundamental principles of advertising and promotion
- Plan and conduct market research
- Study distribution channels and logistics
Internships. Campus Involvement. Networking.
With internship and co-op programs available, you will have many excellent opportunities
to create connections with Houston organizations and get real-world experience before
you graduate. In addition, you can join the UHCL student chapter of the American Marketing
Association. Speak with your advisor about opportunities available in our marketing
Providing Real-World Business Experience.
Marketing faculty members are active professionals, interested in providing the best
learning experiences for their marketing students. They bring unique perspectives,
professional expertise, cultural diversity and a wealth of experience to the classroom.
They stay abreast of the latest marketing trends and frequently share practical knowledge
with high profile groups. None of our classes are taught by graduate assistants.
Dr. Altan Erdem
Ph.D. - University of North Texas
Dr. Leroy Robinson
Ph.D. - University of South Florida
Dr. L. Jean Walker
Ph.D. - Florida State University
Dr. Kathleen Williamson
Ph.D. - University of Houston