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Marketing Minor

marketing

Minor in Marketing

A minor in marketing from University of Houston-Clear Lake's College of Business will enhance your understanding of the professional environment relating to careers in advertising, event management, marketing management and research, sales, trade show management, public relations, social media, and digital marketing.

The program was designed to provide the consumer-oriented way of thinking and an overview of marketing activities to promote long-term success. Activities include conducting marketing research to identify target-marketing segments, the development and pricing of products or services, and communicating about product or service offerings through advertising, sales promotions, and public relations.

Internships. Campus Involvement. Networking.

With internship and co-op programs available, you will have many excellent opportunities to create connections with Houston organizations and get real-world experience before you graduate. In addition, you can join the UHCL student chapter of the American Marketing Association. Speak with your advisor about opportunities available in our marketing program today.

Providing Real-World Business Experience.

Marketing faculty members are active professionals, interested in providing the best learning experiences for their marketing students. They bring unique perspectives, professional expertise, cultural diversity and a wealth of experience to the classroom. They stay abreast of the latest marketing trends and frequently share practical knowledge with high profile groups. None of our classes are taught by graduate assistants.

Faculty

Dr. Altan Erdem
Ph.D. - University of North Texas

Dr. Leroy Robinson
Ph.D. - University of South Florida

Dr. L. Jean Walker
Ph.D. - Florida State University

Dr. Kathleen Williamson
Ph.D. - University of Houston

Degree Documents

Last updated: 03/02/2017 UTC
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