Search   Home  
University of Houston-Clear Lake  
  
     Home      
     Academics      
     Admissions      
     Students      
     Alumni      
     Community      
     Faculty/Staff      
     About UHCL      
     Site Map      

University Brand Guide

Download Brand Guide PDF | Message from the President | Brand Promise | All Downloads

 


Message from the President

 

 

University of Houston-Clear Lake provides a pathway to success for students in the Houston Bay Area and beyond. For UHCL to stand out among the many choices available to prospective students, we must differentiate ourselves from other universities. And, as the university continues to develop into a four-year institution, we need to consider how we present ourselves in an increasingly competitive higher education market.

In 2011, UHCL partnered with Richards/Carlberg, a recognized leader in the marketing industry, to develop a focused brand identity for the university. Agency representatives conducted research including confidential interviews with faculty, staff, students, alumni and community partners in fall 2011. The Richards/Carlberg team also led an intensive branding workshop with UHCL's school deans, associate vice presidents and other senior administrators and staff members. The outcome of the work done during the fall was revealed in spring 2012 when UHCL introduced its new marketing campaign to communicate the university's brand promise: "The choice is clear."

UHCL's Brand Guide was created to assist university departments in presenting a strong, focused brand identity through graphics, tone and message when communicating about UHCL. I am excited about UHCL's brand promise and marketing campaign, as well as the opportunities arising from our four-year initiative, and I appreciate your contributions as we continue to advance the mission of the university.

Best Regards, 
William A. Staples
President


Brand Promise

BRAND VISION
Impactn

BRAND POSITIONING
To students who are serious about their future, University of Houston-Clear Lake is the traditional admissions university that honestly cares about each individual's success

BRAND PERSONALITY
Nurturing experts

BRAND AFFILIATION
Clearly better

Learn more about UHCL's Brand Promise.


All Downloads

Resources

UHCL Brand Guide 
UHCL Information Sheets
University Logos
Mascot Logos

 

Templates

Email Signature Template - Name, logo
Email Signature Template - Name, logo

UHCL Logo
UHCL Pearland Campus Logo

 

Email Signature Template - Name, logo, web address
Email Signature Template - Name, logo, web address

UHCL Logo
UHCL Pearland Campus Logo

 

Email Signature Template - Name, logo, campaign art
Email Signature Template - Name, logo, campaign art

UHCL Logo
UHCL Pearland Campus Logo

Contacts

Office of University Communications
Bayou Building,
Suite 2519
Phone: 281-283-2015
Fax: 281-283-2010
Email: brandguide@uhcl.edu

Additional Questions

For questions concerning UHCL branding, "The choice is clear." campaign, UHCL or UHCL Pearland Campus logos or the UHCL Mascot Guidelines, contact: brandguide@uhcl.edu or 281-283-2015.

Last updated: 02/16/2017 UTC
UHCL footer
Accessibility | Clery Act | Compact with Texans | Emergency Information | Maps & Directions | State Website Linking and Privacy Policy
Fraud Reporting | Title IX (Sexual Misconduct) | UH System | Public Information |MySafeCampus
 
OmniUpdate