Bachelor
of Science in Marketing
120 hours: 60 hours lower-level
requirements, 33 hours core business requirements,
18 hours plan requirements,
9 hours electives
|
Decision
Sciences Unit |
What this degree will do for you…
Marketing
includes all activities that occur from the conception to
the delivery of products or services. Our Bachelor of Science
in Marketing program emphasizes product development, pricing,
consumer decision making, legal aspects of marketing, and
global marketing. A bachelor’s degree in marketing prepares
you for a wide range of positions. Employers include large
and small businesses, industrial firms, private research organizations,
and advertising and government agencies. Retail and wholesale
trade, insurance, travel, and real estate are other areas
where a marketing degree can be utilized.
Freshman/Sophomore requirements: 60 hours
|
Accounting Principles |
6 |
ACCT 2301 & 2302 or 2401 & 2402 |
|
|
Business Law |
3 |
BUSI 2301 or 2302 |
|
|
Computer Literacy |
3 |
BCIS 1305 or 1405 |
|
|
Economic Principles |
6 |
ECON 2301 & 2302 |
|
|
English Composition (must be grades of C- or better) |
6 |
ENGL 1301 & 1302 |
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Government
(3 hours |
6 |
GOVT 2301 & 2302 |
|
|
History
(6 hours |
6 |
HIST 1301; HIST 1302, or 2301, 2302, 2303 |
|
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Humanities |
3 |
Check with your community college |
|
|
Math (Finite Math and Calculus) |
6 |
MATH 1324 & 1325 |
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Natural Sciences |
6 |
Check with your community college |
|
|
Social Sciences |
3 |
Check with your community college |
|
|
Speech |
3 |
Check with your community college |
|
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Visual and Performing Arts |
3 |
Check with your community college |
|
|
Total |
60 |
Core Business Requirements for Bachelor of Science in Marketing:
33 hours
|
ACCT |
3331 |
Managerial Accounting |
MGMT |
3031 |
Management Theory & Practice |
|
|
DSCI |
3131 |
Quant Methods for Management |
MGMT |
4132 |
*Strategic Management Seminar |
|
|
DSCI |
3231 |
Statistics I |
MGMT |
4534 |
Organizational Behavior |
|
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ECON |
3131 |
Money & Banking |
MKTG |
3031 |
Creating Value for Customers |
|
|
FINC |
3331 |
Business Finance |
WRIT |
3132 |
Written Comm. in Business |
|
|
ISAM |
3033 |
Info Systems for Management |
Plan Requirements for Bachelor of Science in Marketing: 18 hours
|
MKTG |
3133 |
Channel Relationships & Dynamics |
||||
|
MKTG |
3531 |
Marketing Intelligence & Data Mgt |
||||
| MKTG | 4334 | Business Marketing Strategy | ||||
| MKTG
Electives (9 hours) Choose 3 from list below: MKTG 3134 Business Logistics MKTG 3331 Integrated Marketing Communications MKTG 3332 Professional Selling MKTG 4131 Sales Management MKTG 4332 Business Services Marketing MKTG 4333 Entrepreneurship & Small Business Consulting MKTG 4531 Comparative International Marketing MKTG 4532 Seminar in International Marketing (Summer Business Trip Abroad) MKTG 4739 Undergraduate Internship in Marketing MKTG 4931 Selected Topics in Marketing |
Elective Requirements for Bachelor of Science in Marketing:
9 hours
|
General Electives |
9 hours |
Contact:
Office of the Dean
School of Business
University of Houston
Clear Lake, Box 385
2700 Bay Area Blvd
Houston, TX 77058
281-283-3110
busadvoff@uhcl.edu