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At the UHCL School of Business…

As a student in our Marketing program, you will:

  • Discover the science and art of marketing strategy
  • Discover the fundamental principles of advertising and promotion
  • Plan and conduct market research
  • Study distribution channels and logistics

 

Our location in the greater Houston market, home to some of the most renowned energy companies and the largest medical center in the world, means you have access to a wide variety of professional marketing opportunities.

 

Our School of Business is accredited by AACSB International-The Association to Advance Collegiate Schools of Business, the highest standard of achievement for business schools worldwide. Since only ten percent of business schools hold this accreditation, it’s no mystery why our marketing graduates have connected with top organizations.

 

Our internship and co-op programs provide excellent opportunities to create connections with Houston organizations and get real-world experience before you graduate. In addition, you can join the UHCL student chapter of the American Marketing Association. Talk with your advisor about opportunities available in our marketing program today.

What Can You Do with a Degree in Marketing?

Every organization needs a marketing professional – from small to large businesses, industrial firms, government and non-profits. With a degree in marketing, you can pursue a wide range of opportunities including: marketing management, advertising, marketing research, professional sales, retailing, trade show and event management, and public relations.

Our Faculty

Our marketing faculty members are active professionals, interested in providing the best learning experiences for their marketing students. They bring unique perspectives, professional expertise, cultural diversity and a wealth of experience to the classroom. They stay abreast of the latest marketing trends and frequently share practical knowledge with high profile groups. None of our classes are taught by graduate assistants.


Dr. Altan Erdem

Ph.D. - University of North Texas

Dr. Leroy Robinson

Ph.D. - University of South Florida

Dr. L. Jean Walker

Ph.D. - Florida State University

Dr. Kathleen Williamson

Ph.D. - University of Houston

 
 
 
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