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    MKTG 5532
 
Adobe Reader is required to view portable document format (PDF) guides, which include hyperlinks to resources that may not be mentioned elsewhere. Off-campus access to subscription resources (databases, ejournals, ebooks) requires authentication with your library barcode number. Be sure to include highlighted items in your research. For general help with library resources, if needed, see also the Research Tips page.

To view tutorial video files:
  • your monitor resolution should be set to 1024 by 768 or higher 
  • you must have the Adobe Flash Player browser plug-in (Download Flash)
  • turn on speakers or use headphones to hear audio narration
     
    •
    Using Tutorial Playback Controls (video; 1:32)
     
     
    Class Resources (Walker)
    Under each of the tabs below, you will find information resources needed to complete your course project as well as video files and PDF guides that show you how to use key resources and include tips relevant to your assignment. While some of the most critical resources have been highlighted, all of the materials are of potential use to you and your team.
      
        Countries     
        Companies & Industries     
        Finding Articles     
        Additional Resources     
    Country Commercial Guides (first see PDF guide; via U.S. Commercial Service/Export.gov Market Research Library; select report type CCG; registration not required)
     
    Finding Country and Industry Market Reports at Export.gov  (video; 3:16)
    Note:  Prior registration is required to access these reports at Export.gov. The reports also can be found in the Globus & NTDB section of STAT-USA (as Industry Sector Analysis Reports, International Market Insight Reports, and Multilateral Development Bank reports).
     
    The following reports can be accessed directly or through STAT-USA (Globus & NTDB section: Country-specific reports in the International Trade Library):
  • Country Background Notes (U.S. Department of State)
  • Country Studies Program (CSP) Country Profiles (Library of Congress)
  • World Factbook (U.S. Central Intelligence Agency)
     
    •
    Finding Country Reports in Business Source Complete Database  (video; 3:41)
     
    Additional resources for cultural information:
  • Kiss, Bow, or Shake Hands: the Bestselling Guide to Doing Business in More Than 60 Countries. Reference (1st level of the library) HF5389 .M67 2006
  • Global Color: Clues and Taboos. Circulation-Reserve (1st level) BF789 .C7 M67 2004
  • For more books on international business etiquette and tips for finding similar titles, see PDF guide.
     
    •
    Identifying Trade Events (PDF guide)
     
    Finding media:
  • Ulrich's Periodicals Directory; first see Using Ulrich's Periodicals Directory to Find a Country's Publications in Which to Advertise (video; 4:58)
  • NewsLink: Non-U.S. Broadcast Networks
  • RadioStationWorld global directory
  • Internet Resources and Services for International Marketing and Advertising. Reference (1st level) HF1416 .C69 2002 and online (if some web addresses are outdated, search for the name of the resource or sponsoring organization in Google or another search engine)
  • See also Advertising Age Encyclopedia of Advertising. Reference (1st level) HF5803 .A38 2003. Includes entries on the advertising-related history and practices of selected countries and geographical regions.
     
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    Finding statistics:
    Note:  Basic demographic and economic statistics are included in the various country reports. To find more, try the following (many foreign language sites include an English option).
  • International Statistical Agencies (U.S. Census Bureau)
  • OFFSTATS: Official Statistics on the Web (University of Auckland Library)
  • Population Reference Bureau
  • Demographic and Social Statistics (United Nations Statistics Division). Includes Social Indicators, Statistics and Indicators on Women and Men, and more.
  • LexisNexis Statistical database (PDF guide) 
  • International Financial Statistics (International Monetary Fund). Monthly; latest issues in Current Periodicals (1st level). Provides a variety of economic data for over 185 individual countries and area/world aggregates.
     
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    How to find the MKTG 5532 page from the library homepage (    http://www.uhcl.edu/library):  Click on Research a Topic in the left-side navigation menu, and then scroll down to the Find Your Course region. If you want to speak with a librarian, please call the Reference Desk at 281-283-3910, or see available forms for distance education students.

     
     
     

     
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