When you need to find journal or magazine articles on a particular topic, start with a periodical index in electronic format, i.e., a library research database.
1. Begin by selecting Databases A-Z in the top horizontal menu, and then click on the name of a desired database (the info links will provide more information about a particular database). A broad-based, academically oriented database like Academic Search Complete is a good choice, but be aware that databases that focus on a particular subject (such as ERIC for education or PsycINFO for psychology) offer more in-depth coverage and more sophisticated, discipline-specific subject terminology and search options. To find databases recommended for different subjects, choose Resources by Subject in the top navigation menu.
2. Think of keywords, short phrases, or possible subject terms that are appropriate for your topic (if provided, you may want to check the database's thesaurus or subject terms list).
3. Create a search strategy using Boolean operators (especially OR, AND) and possibly truncation or wildcard operators (*):
- advertising or advertisements or marketing
- consumer spending and teenagers
- advertis* and (teen* or adolescen* or youth) and (tobacco or smoking or cigarette*)