UHCL Logos Usage and Guidelines
UHCL Logo Usage Guidelines
UHCL’s logo usage guidelines were established to ensure a consistent and accurate graphic identity for the university. The logo and signature line are registered with the U.S. Patent and Trademark Office, and usage should comply with the specifications noted below.
The UHCL Logo and Signature Line
It is critical in maintaining a consistent graphic identity for UHCL that the integrity of the logo and signature line be preserved. Do not separate, distort or reconfigure any element of the logo or signature line.
The logo, shown below, is defined as the complete unit made up of the logomark (the square element) and the logotype (the university’s name) and is not to be altered.
The signature line, shown below, is also a complete unit composed of the logomark and logotype, and is not to be altered.
Color Options for the UHCL Logo and Signature Line
The UHCL logo and signature line may be reproduced in the following colors, depending on the use and the lifespan of the materials being printed. The three-color combination reflects the official colors of the university logo and signature line, and you are encouraged to use this version when possible. (Note: When printing on a paper or background color other than white, the curved band in the logomark should be printed in white ink.)
- One-Color: Screened or Solid Black
- Two-Color: PMS 354 Green and PMS 307 Blue logomark with PMS 307 Blue logotype
- Three-Color: PMS 354 Green and PMS 307 Blue logomark with Black logotype
- Four-Color: Process colors matched to the three-color PMS version (The curved band in the logomark should be white.)
* Information on downloading art files can be found in the next section of these guidelines. For specific RGB, CMYK or HEX Code formulae, see UHCL Fonts and Colors Guidelines.
Color options for printed materials will generally fall within the following guidelines; however, since the process of developing graphic standards is an ongoing university project, it is important that you work closely with the Printing Services and/or Communications offices on a case-by-case basis as you make decisions regarding colors of the logo and signature line.
- University stationery (letterhead, envelopes and business cards) may be printed with either the one-color screened or three-color versions of the logo/signature line.
- Long-term university brochures and publications targeted to external audiences may be printed with one-color screened, three-color, or four-color process versions of the logo and/or signature line.
- Short-term posters, fliers, and invitations specific to a one-time event or activity and targeted to internal and/or external audiences may be printed with the one-color screened, two-color, three-color, or four-color process versions of the logo and/or signature line. The one-color solid version may be used on fliers and other materials reproduced on a copier.
- Novelty/promotional items (i.e., pens, cups, mousepads) may use one color in the following order of preference: Black, PMS 307 Blue, PMS 354 Green, White.
For additional information about the university logo or signature line, contact the Office of Communications, 281-283-2015, news@uhcl.edu.
Downloading logos
The logo and signature line are available in a variety of digital formats (EPS, JPEG and TIFF) that can be downloaded to your computer. The images shown on this page are low-resolution images that may be used on the Web but are not suitable for print projects. Logos for print projects are available for downloading via the links below. The logos can then be imported into word processing and page layout programs.
*When downloading thses files, either select Save from the pop-up menu or right click on the file name and select Save Target As.
